By Misty M Beller @MistyMBeller
Elva Cobb Martin, President, ACFW-SC Chapter www.elvamartin.com
As we
wrap up the marketing workshop over these last two weeks, let's go back through and highlight some of the takeaways
from the course. Sort of the "Cliff's Notes" version. :)
No marketing approach will be very successful unless you have solid prerequisites
in place:
- Book cover that sparks emotion in target reader
- Product description (back cover blurb) that hooks
- Good reviews to validate book quality