Friday, October 30, 2015

Holiday Book Marketing Made Easy

By Misty M Beller @MistyMBeller

The holidays are such a busy time, with shopping and events and special time with family. The last thing you want to do is worry about marketing your books!

The good news? A successful holiday marketing plan is best put together early, leaving you to focus on what matters when the holidays actually arrive. So what should be on your list? 

Let's think like a shopper...

Friday, October 23, 2015

The Power of a Bucket List

By Misty M Beller @MistyMBeller

This morning, I was telling a friend how proud I was that he’s taken the initiative to accomplish something he’s wanted to do for years. In his case, the accomplishments involved Invisalign and a pretty serious diet, but it made me think back to several years ago when I first created my bucket list.
The idea of a bucket list had been on my mind for a while, and I finally took the initiative when January 1st rolled around. You want to know what was the first item I listed?
"Write a novel that's published"

Friday, October 16, 2015

How to Market a New Release

By Misty M Beller @MistyMBeller

One of the questions I receive most often is from authors is, "How do I promote my new book?" 

Whether it be your debut release or book #5 (or #105) marketing a new release can often be daunting. 

But it doesn't have to be!

Through the months of June, July, and August, I shared all the different marketing options available to authors. And there are a lot of opportunities! But the list can be intimidating, so let me break it down into critical steps for a new release. 

Saturday, October 10, 2015

Facebook Ads Demystified

By Misty M Beller @MistyMBeller

We've discussed before how Facebook Ads have become one of my "go-to" marketing tools. I get a lot of furrowed brows when I say that, so today let's take a moment to walk through the ad set-up - especially the crucial pieces to make sure the ad:
  1. is seen by your target market and
  2. gives you the highest possible ROI (return on your investment).
First, let me outline a few of the particular advantages of Facebook advertising:

Thursday, October 1, 2015

My Book Marketing "Ah-ha!"

By Misty M Beller @MistyMBeller

My Big "Ah-ha!"
ideaOver the past few months, I've been under several intense writing deadlines, and had to step back from my regular book marketing schedule. I still kept up a few high-return advertising activities (see what those are at THIS POST), but my focus was mostly on writing to meet deadlines.
During this time, I was able release one book each month for four out of five months. So many of us have heard that nothing markets your books like producing more books, however I've recently learned the hard way that statement isn't quite true - at least for me. Even with so many new books being released over the last five months, my sales have steadily declined. Not enough to create widespread panic, but enough for me to realize the truth of the following equation: