Facebook Ads Demystified

By Misty M Beller @MistyMBeller

We've discussed before how Facebook Ads have become one of my "go-to" marketing tools. I get a lot of furrowed brows when I say that, so today let's take a moment to walk through the ad set-up - especially the crucial pieces to make sure the ad:

1. is seen by your target market and
2. gives you the highest possible ROI (return on your investment).

First, let me outline a few of the particular advantages of Facebook advertising:

My All Time Favorite Marketing Tools

By Misty M Beller @MistyMBeller

Over the past twelve weeks, we've discussed a myriad of ways to market books, some free and some paid but with a higher ROI (return on investment). 

Today, I'm going to share the marketing activities that are my Go To's. Those that have become my mainstays (my low-hanging fruit). As I help others develop their marketing strategies, these are approaches that I always highly recommend. With each item below, I'll link to the blog post that discusses the "how to" in more detail. 

Are you ready? Let's hit the list!

The Scoop on Advertising: Part 5 ~ Lots of Options!

By Misty M Beller @MistyMBeller

Free Workshop in Progress: This summer on our ACFW-SC chapter blog we are happy to welcome one of our members, Misty M. Beller, for a special 12-week workshop on Marketing. Misty has experienced great success marketing her first novel and later ones, consistently selling 10,000 books a month. Join this free workshop and be blessed. Be sure to leave a comment and tweet the blogs to your friends. 

Elva Cobb Martin, President, ACFW-SC Chapter  www.elvamartin.com

As we talk through paid advertising that works, let's discuss some of the other miscellaneous advertising options that can be be very successful! 

Social Media Paid Ads: 

Facebook ads are the most popular, but most of the social media sites have this option. Twitter, Pinterest. Google+ (through Google AdWords that we’ve already discussed). Even Instagram announced this week that they’re opening advertising to a wider range of businesses (including authors).