Holiday Book Marketing Made Easy

By Misty M Beller @MistyMBeller

The holidays are such a busy time, with shopping and events and special time with family. The last thing you want to do is worry about marketing your books!

The good news? A successful holiday marketing plan is best put together early, leaving you to focus on what matters when the holidays actually arrive. So what should be on your list? 

Let's think like a shopper...

How to Market a New Release

By Misty M Beller @MistyMBeller

One of the questions I receive most often is from authors is, "How do I promote my new book?" 

Whether it be your debut release or book #5 (or #105) marketing a new release can often be daunting. 

But it doesn't have to be!

Through the months of June, July, and August, I shared all the different marketing options available to authors. And there are a lot of opportunities! But the list can be intimidating, so let me break it down into critical steps for a new release. 

Facebook Ads Demystified

By Misty M Beller @MistyMBeller

We've discussed before how Facebook Ads have become one of my "go-to" marketing tools. I get a lot of furrowed brows when I say that, so today let's take a moment to walk through the ad set-up - especially the crucial pieces to make sure the ad:

1. is seen by your target market and
2. gives you the highest possible ROI (return on your investment).

First, let me outline a few of the particular advantages of Facebook advertising: