Hashtags can be a confusing concept |
Hashtags can be a confusing concept, so today I’m sharing a list of popular hashtags and how to
use them effectively.
First, lets
back up and evaluate the reason we’re all working at building an online
presence. We are looking to deepen existing relationships and build new ones.
But building new ones can be difficult if the only people we interact with are
those we already know, either online or in person.
We can get a
little bit of exposure to new folks by our existing connections introducing us,
but that’s a time consuming way to go about it.
What if there
was a way for someone to search a given social media network by topic and find
new, interesting people to interact with? That would be a great way to grow our
connections.
THAT, in the
simplest of terms, is the purpose of using hashtags.
When you
compose a social media update that includes one or two hashtags that summarize
the topic, you are giving folks a way to find you.
For example,
I’m working on a new series of Steampunk novels. Because of that, targeting a
specific type of reader—one who reads Steampunk. I find those readers within
the larger group of people who read science fiction (ABA – secular) or
speculative fiction (CBA – Christian).
Twitter started the Hashtag revolution |
Here’s a sample
tweet I might send out, targeted at those specific readers:
Step-by-step
instructions to help you turn a plain top hat into a #Steampunk masterpiece!
Via @EdieMelson http://bit.ly/HoGs3w #Specfic
Let’s break
down how I composed this update. I know that the Steampunk community loves to
create costumes. So I’m giving them information they’d find useful and
interesting.
- I used #Steampunk so that anyone searching Twitter for others who are interested in this genre can find me.
- I also included @EdieMelson, because on Twitter, that is a clickable link that takes them directly to my Twitter page.
- Finally I used #specfic, because that’s the hashtag for speculative fiction to pull in readers who might find this interesting.
- If I was targeting the general market reader, instead of #specfic, I would have used #scifi.
NOTE: Use #
(hashtags) to denote a subject, and use @ (at sign) to denote a person or organization.
With organizations, you’ll find some that hashtag their names and others use
the @ sign.
Twitter isn’t
the only social media network that has hashtags. You can use hashtags in the
same manner on Pinterest, Facebook, and Instagram. There may be other networks
that also use them, but those are the main ones.
Hashtag
Etiquette
Don't use more than 2 (occasionally 3) Hashtags per update |
Try to never
use more than three hashtags in any one tweet. If you can make it two that’s
even better. Otherwise you end up looking like a used car sales man. If you’re
trying to reach more groups, schedule multiple tweets, at different times,
about the same subject and target your groups two at a time.
Always research
your hashtag before you use it. Never assume it’s the correct one. For example,
I was targeting military families with tweets about my devotional for military
families and I thought #military would be the logical hashtag. No, turns out
that hashtag is frequently used by those trying to date someone in the
military. Not really the demographic I was trying to reach. The hashtag I
wanted was #militaryfamily and #deployment. The best place to research hashtags
is also the easiest, just type it into Google or the search engine of your
choice.
Now, I’m going to give you an updated list of popular
hashtags.
This list is
extensive, but by no means exhaustive
For readers, the most popular hashtag right now is:
#amreading
For writers, there are two popular hashtags right now:
#amwriting
#write
If you’re editing something:
#amediting
If you’re quoting a literary agent:
#askagent
#author
#authors
#Christian
#Christfic
Christian fiction
#devo
Christian devotion
#devotion
Christian devotion
#ebooks
#editing
#editmark
#fictionfriday
#flashfic
flash fiction
#freebooks
#freelancelife
#freelancewriter
#fridayflash flash
fiction on a Friday
#Goodreads
#Indiauthor
self-publishing
#Indiepub
self-publishing
#Kindlebooks
#kindlefree
#Kindle_promo
#JesusTweeters
from believers
#MBTWriMo My Book Therapy NaNoWriMo
#MBTWriMo My Book Therapy NaNoWriMo
#microfiction
#MyBookTherapy writing community
#MyBookTherapy writing community
#nano
national novel writing month
#nanowrimo national
novel writing month
#novels
#novelists
#poem
#poet
#poets
#poetry
#pubtip publication
tips
#publishing
#reading
#scifi
#selfpublishing
#socialmedia
#socialnetworking
#specfic
#suspense
#twitter
#vss very
short story
#webfic web
fiction
#weblit web
literature
#wip work
in progress
#womensfic
#womensfiction
#wordcount
#writegoal
#writequote
#writer
#writers
#writetip writing
advice
#writing
#writingtips writing
advice
#wrotetoday
All of these should help you find the hashtags best suited to your situation.
I’d love to hear from
you now. Twitter is ever-changing and hashtags come and they go. What
are some of your favorites? Also, if you still have hashtag questions,
post them below in the comments section.
Don’t forget to join the conversation,
Blessings,
EdieEdie Melson is the author of numerous books, as well as a freelance writer and editor. Her blog, The Write Conversation, reaches thousands each month. She’s the co-director of the Blue Ridge Mountains ChristianWriters Conference and the Social Media Mentor at My Book Therapy. She’s also the Military Family Blogger at Guideposts. Com, Social Media Director for SouthernWriters Magazine and the Senior Editor for NovelRocket.com. Connect with her on Twitter and Facebook. Don't miss her new book from Worthy Inspired, WHILE MY SOLDIER SERVES.
Edie, this is great. Using hashtags on my blog has really increased my readership.Also, my publisher, Pelican Book Group, recently told all us authors to start using #PBGrp on all our postings so they would show up on the authors' page. I am sharing this article on social media, you bet.
ReplyDeleteHugs,
Elva Cobb Martin,
Pres. ACFW-SC
www.elvamartin.com